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Expanding
We aim to achieve sustainable growth while maintaining profits and investing to drive brand recognition.
We have developed and are now building on growing our business through four key pillars (strategies), namely:
Market Penetration
We aim to increase sales of existing products based on our established existing markets, and thereby increase our market share.
Market Development
We continue to systematically and critically look to develop and establish new markets in South Africa, Southern African Development Community (SADC), Rest of Africa (RoA) and internationally.
Product Development
We have expanded and continue to produce and introduce new products into the market. This is driven through our desire to innovate, improve and introduce new and updated technology through our product ranges.
Diversification
We have our roots firmly embedded in the ferrous and non-ferrous value chains. We continue to seek adjacent growth and expansion opportunities within these important value chains. With our inception in steel, we have diversified into copper and copper products, as well as aluminium. Importantly we have recently embarked on a journey into the energy sphere where we intend to provide bespoke, in-house solutions to our companies and third party clients.